Branding, packaging and menu design for independent food businesses.
FREQUA is an independent London studio creating distinctive identities, food packaging and restaurant menus, with artwork prepared for production.
Design that looks distinctive and is ready to print.
FREQUA designs identities, packaging and menus, then prepares the artwork as production files your printer or packaging supplier can use.
Four ways we help food brands look and work better.
Each service can stand alone or combine into a full identity and packaging system.
Food Branding
Brand identities, logo systems, colour palettes, typography and visual direction created for ambitious food businesses.
Packaging Design
Labels, pouches, cartons, sleeves and takeaway packaging developed as flexible systems for individual products or complete ranges.
Restaurant Design
Premium menus, takeaway menus, signage, promotional materials and branded customer touchpoints.
Print-Ready Artwork
Carefully prepared production files, packaging variations, artwork adaptation and supplier-ready delivery.
Start with what you need.
Choose a focused design package or tell FREQUA what you're building and we'll shape the project around your requirements.
FREQUA Brand Start™
For businesses that need a professional visual foundation.
A focused starting point for new businesses or businesses ready to create a more professional visual identity.
- Logo / identity development
- Colour direction
- Typography direction
- Business card
- Brand applications (items confirmed in your proposal)
- Production-ready artwork
Opening a restaurant?
Start with FREQUA.
Bring the essential pieces of your restaurant brand together — from identity and menu design to takeaway applications and launch materials.
Starter
For hospitality businesses that already have some identity foundations but need essential launch materials.
- Logo refinement
- Menu design
- Business card
- Launch graphics (number confirmed in your proposal)
- Production-ready artwork
Growth
For businesses that need a more connected and professional launch presence.
- Mini visual identity
- Professional menu design
- Takeaway packaging (formats confirmed in your proposal)
- Business collateral
- Launch graphics
- Production-ready artwork
Signature
For businesses that want a more complete restaurant identity and launch system.
- Visual identity development
- Menu design system
- Packaging applications (formats confirmed in your proposal)
- Business collateral
- Signage applications (items confirmed in your proposal)
- Launch graphics
- Brand consistency guidance
- Production-ready artwork
Final scope and deliverables are confirmed according to the individual project requirements.
FREQUA Pack™
For businesses launching or improving a physical product.
Build a packaging system that feels consistent across your product range and connected to your wider brand.
- Packaging visual direction
- Primary packaging design
- Label design
- Variants (number confirmed in your proposal)
- Production-ready artwork
FREQUA Refresh™
For businesses whose existing identity no longer reflects where the business is going.
Refresh the parts of your visual identity that are holding the business back without automatically rebuilding everything from scratch.
- Existing brand review
- Identity refinement
- Typography refinement
- Colour refinement
- Customer-facing redesigns (items confirmed in your proposal)
- Updated brand applications
Doesn't fit a package?
Not every project should.
FREQUA also creates custom project scopes for businesses that need a specific combination of branding, packaging, menus, print or promotional design.
- Logo design
- Packaging
- Menus
- Editorial design
- Advertising design
- Signage artwork
- Promotional materials
- Custom print design
Package scope
- Revision rounds
- Most packages include two structured revision rounds. Additional changes can be quoted separately.
- Final files
- Final production files are included, supplied in the required production formats.
- Editable source files
- Editable working files can be licensed separately where required.
- Initial concepts
- Confirmed in your proposal.
- Packaging formats and variants
- Confirmed in your proposal.
- Menu pages
- Confirmed in your proposal.
Final scope and deliverables are confirmed according to the individual project requirements.
Five steps, from first conversation to production files.
Discover
We learn about the business, product, customer and commercial goals.
Define
We establish the creative direction, packaging requirements and project scope.
Design
We develop design concepts and explain the reasoning behind each one.
Refine
The selected direction is carefully developed through structured feedback.
Deliver
Approved artwork is prepared and supplied in the required production formats.
Modern tools, checked by a designer.
FREQUA uses modern creative technology to improve research, exploration and production efficiency. Every final concept, layout and print file is reviewed and controlled by an experienced designer.
What we design and prepare for production.
A London studio with family design roots dating to 1999.
FREQUA is a modern independent London creative studio built upon the creative experience of Shubham Graphics, a family-owned design business established in India in 1999. FREQUA represents a new generation of branding, packaging and visual communication for businesses in the UK and beyond.
Shubham Graphics established in India.
FREQUA established in London.
Branding, packaging and menu design for independent food businesses in the UK and beyond.
Common questions before starting a project.
What types of businesses do you work with?
We primarily work with independent food brands, restaurants, cafés, takeaways and growing product businesses across the UK.
How much does a packaging project cost?
Cost depends on the package and the scope of the project — the number of products, packaging formats and overall complexity. Get in touch and we'll recommend the most suitable package and provide a tailored quotation.
How long does a typical project take?
Most individual packaging projects take approximately seven to ten working days after receiving the deposit, completed questionnaire and required content. Larger product ranges require additional time.
The timeline starts once all three have been received. It can be extended by waiting for feedback between revision rounds, missing or changed content, additional product variants and specific requirements from your printer. The schedule for your project is confirmed in your proposal.
Do you arrange printing?
FREQUA can communicate with a chosen printer and prepare supplier-ready artwork. Printing and production costs are quoted separately.
Can you adapt one design to multiple flavours or sizes?
Yes. Once the main design system is approved, additional products, flavours and sizes can be created at an additional cost.
What information do I need before starting?
Depending on the project, we may require packaging dimensions, printer specifications, product names, ingredients, allergens, nutritional information, weights, barcodes and approved brand assets.
Who is responsible for ingredients, allergens and other regulatory content?
Clients are responsible for supplying and approving ingredients, allergen information, nutritional data, product claims, barcodes and other regulatory content. FREQUA provides graphic design and artwork preparation, not legal or food-compliance certification.
How many revisions are included?
Most packages include two structured revision rounds. Additional changes can be quoted separately.
Do you provide editable source files?
Final production files are included. Editable working files can be licensed separately where required.
Ready to give your product a stronger presence?
Tell us what you are creating, refreshing or preparing to launch. We will review the requirements and recommend the most suitable package.
Get in touch
We take on a limited number of projects at a time — we'll follow up within two business days.